Rhodia Inc. The publication is Rhodia*Sphere. Since the 1960s, when more women began working outside the home, scratch baking has declined and the traditional image of Mom making those after-school cookies has faded. To reverse the decline in home baking, Rhodia and other members of the Home Baking Association have dedicated themselves to growing the practice. By focusing on education and promoting the teaching of scratch baking in classrooms, HBA is working to ensure that future generations will continue the tradition. Return to the portfolio